CLIF Bar Puts the “Energy” in Team Synergy


The CLIF Bar brand is all about team synergy and being a good corporate neighbor. So teaming up with Magnovo for a charitable workshop was as natural and organic as their products.

No doubt CLIF bars are a household name to joggers, bikers, mountain climbers, and other sports enthusiasts. CLIF bars are the definitive energy bars-fruit, granola, nut butter, pomegranate, chia–all organic and all super healthy!

Sustaining Team Synergy

For CLIF Bar & Company, team synergy means sustainability. As a family and employee-owned business, their focus is on building and sustaining authentic relationships–personal and professional. They’re committed to sustaining the integrity of their business and brands. They do this by making organic, healthy food products that benefit the community and the planet.

To quote CEO Kit Crawford, “We’re working to run a different kind of company: The kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world – the kind of world we’d like to pass on to our children….”

And CLIF Bar employees don’t just talk, they walk out that mission by clocking in hundreds of thousands of community service hours every year. They want the make their customers and their community as healthy as possible and they’re willing to put in the work to make that happen.

Team Synergy in the Big Easy

The idea for the CLIF energy bar was born on a bike–or rather after a grueling 175-mile bike ride. Our Bike-a-thon Charitable Teambuilding Workshop was a natural fit.

We met 30 of their managers from around the country at the Marriott Hotel on Canal Street in New Orleans.

Their goals were simple:

  1. They wanted their 10 sales reps and 20 distributors to get to know each other face-to-face. Top of the agenda: a series of high-level strategy meetings.
  2. They wanted to invest their energy in something that would benefit some low-income kids in New Orleans.
  3. They wanted to have a great time doing it!

Over the course of the afternoon, the Magnovo team guided them through the assembly of 6 bikes. Along the way, each participant sharpened the communications and collaborative skills they needed to get the job done.

There was total buy-in among all of the managers. It was truly one of our best bike events ever! And as everybody knows, the Big Easy was made for having a good time. So the CLIF Bar team was also fully engaged in the “mandate” to soak up some of that creole culture.

Kindness is reciprocal

For all the fun everyone had, the highlight was handing over those spanking new bikes to the Boys & Girls Clubs of Southeast Louisiana. No party could beat the feeling the CLIF Bar staff got from helping those needy kids.